Our Story

Hal Loved Everything New York


Hal was born in 1940 and raised in Brooklyn, New York. His parents were both immigrants who worked hard housekeeping and managing a deli in order to make ends meet.

Hal (L) and his cousin Lenny (R)

Hal's Start

Hal got his start working in the beverage industry by spending long summers and bitter New York City winters “pounding the pavement”. Eventually he built his name within the liquor industry which is where he earned his reputation for having a sharp eye, dynamic personality, and a finger on the pulse of the beverage industry. 

Hal's mother and father in the deli


In 1986, he used expertise to start his own company that would end up becoming one of the largest non-alcoholic beverage and snack distributors in the Northeast.

Hal's Family at a get together

Hal's Grows

It was his hard work, dedication and love of serving others that allowed him to become a leader in one of the most competitive beverage landscapes in the world. Hal was a New York character that became an institution. With a personality so bubbly and a voice that could not be silenced it was only natural that his passing inspired his sons to create a beverage in his honor. Because there’s no beverage more quintessentially New York than seltzer water, it’s telling that for a man that was truly New York born and New York made, this is the perfect fit.

Hal's mother keeping up with the books


Hal’s Seltzer launches with 9 flavors: Original, Black Cherry, Lemon, Lime, Watermelon, Vanilla Cream, Mango, and Blackberry


Hal’s New York beverage collection debuted Ginger Ale as a new addition to their product line.


Hal’s New York Kettle Chips launches with 9 flavors: Sweet Onion, Honey BBQ, Jalapeno, Sour Cream & Onion, Sea Salt & Cracked Pepper, Sea Salt & Vinegar, Original Sea Salt, Sweet Chili, Barbeque, and Buffalo Ranch


Hal’s New York snack collection expanded its product range by introducing four variants of pretzels: Originals, Sticks, Cinnamon Sugar, and Cheese Mini’s. 

Hal Throughout the years

Perfect for any occasion

Refresh your day with a crisp and bubbly seltzer water, perfect for staying hydrated during a workout or to enjoy during a relaxing day at the beach. Or indulge in a satisfying crunch with a bag of chips, perfect for satisfying your cravings at lunchtime or as a snack while watching a movie. 

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